As with all of our Randall’s Direct wines and spirits, our goal is to over deliver for the price point. One brand that has exploded this year is our Jelzin Vodka from France. For over 5 years now, we have been importing wines and spirits with Grande Chais de France who is in 173 markets around the world. A bottle normally has several markups on the way to our shelves from the importer and the wholesaler. Since Randall’s is the importer and we have a partner on the distributor side who charges a smaller fee than normal for our imports, we are able to cut out two levels of markups and bring you better pricing. Jelzin Vodka is a perfect example. Another reason we are able to offer this brand at such an unbelievable price is the spirit tax credits we are able to take advantage of.

In Wine Magazine’s rating of this vodka, their MSRP was $12 per bottle. We are able to bring this item to you for $8.99 per bottle or $9.99 for 2 bottles. Yes, two bottles of French vodka for under $10! While it’s not a top shelf vodka, believe me when I say good vodka doesn’t need to be expensive.

Wine Magazine – 87 points
“For those who seek neutrality in vodka, this spirit offers little on the nose or slick, silky palate, finishing with muted cinnamon heat.” -Kara Newman

Don’t always judge a product based on it’s price. We could charge $12 for it, but our mission is to import quality items and pass the savings on to the customer.

As of today, we have sold over 7,000 bottles this year.

My guarantee: If you don’t like it, bring it back and we’ll take care of you.

-Todd Randall