Earlier this year, Anheuser-Busch launched Bud Light Lime-A-Rita. The brewery blended Bud Light Lime and margarita mix together for beer/cocktail crossover, with a kick. Lime-A-Ritas are typically 8% ABV. Rita was an instant success. AB has had trouble keeping the shelves stocked with the product.
On the heels of Lime-A-Rita’s success, AB aims to release a variant – Straw-Ber-Rita. The beer based margarita is now introduced with strawberry flavoring. Mike Sundet, VP at Bud Light had this to say of the original product launch: “This is our take on the traditional margarita. Beer drinkers were already mixing Bud Light Lime into margaritas to create ‘beer ritas’; Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors.